Primal “One To Watch”
BROADCAST INDIE SURVEY 2017 SAYS PRIMAL “ONE TO WATCH”
The prospect of Adele rugby-tackling Donald Trump is one of the most surreal visions conjured up in Broadcast’s news pages of late. Taking inspiration from both It’s A Knockout and Spitting Image, Primal Media’s first commission, Bigheads for ITV, is a physical gameshow with a twist, with members of the public competing while wearing enormous celebrity heads.
Former Gogglebox Entertainment founders Mat Steiner and Adam Wood have form with off-the-wall ideas, notably ITV2’s entertainment format Release The Hounds, and it’s this left-field thinking that Lionsgate has bought into with its first UK non-scripted indie